Broad Ripple Vintage Social Media Campaign

For my Independent Capstone Media Honors Project, I had full creative control of what type of project I wanted to implement for myself. Since I have a passion for fashion and thrifting, I decided to execute a social media campaign for a local vintage store in Indianapolis, IN. This social media campaign entailed consumer and company analytics, media objectives, audience analysis, statistics, competitive advantage, and media vehicle selection. These are the social media rebranding and postings from the campaign. Click the images for a description of each digital creation.